Published on: 14-May 09:11pm
Q: I was thinking about using the Branded Persona as a region in my country so that I could use it for a range of small businesses in the region.
Is there any potential problem with this idea?
A: branding is important and staying niche related is an important issue.
Trying to have Doctors, then a business that sells Tractors, insurance is not going to be very niche related.
While you can do it Google will be confused about what you're all about and it will likely not do as good as if you had a branded ring for each niche.For example you could have a health niche and do health-related businesses on one branded ring but not diverse businesses that are not in the same niche.
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