Case Study Of My Existing Clients

Let me give you a simple case study of a existing client of mine who came to me for help. 

He is a wedding celebrant. 

Because of the COVID restrictions here in Brisbane his business, like everyone else’s, had died, simply because of government imposed restrictions on groups of people gathered, especially for weddings. 

Now he is an existing rank and rent google site client. It still ranks at the top, he just wanted to restart his business with a BANG as they had lifted the group gathering restrictions. 

Since he caught me when I was in a good mood, I decided to help. 

Employing the time honoured technique of giving away a perceived large value item for nearly free. I did the following. 

Organised a bulk purchase incentive for his honeymoon clients where my client pays a very small amount to get his clients a FREE honeymoon in great Queensland holiday locations. 

I then produced a really great looking PDF, saturated with keywords and images, hidden of course so as not to detract from the really nice PDF. 

All links went back to a custom landing page via a redirect. I used that as I wanted to track the many different links I had added to this PDF. Kind of like market research. I had another motive for that as well. 

Because of the uniqueness of this, I decided to charge per lead, something I never do ( I’ll never go down that path again as it’s a total pain in the backside ).

As at the beginning of November 2020, seems like a lifetime ago, I had him booked solid for ALL OF 2021. 

Job done, happy customer. He was crying he was so happy ( you know these wedding celebrant type guys ), anyway I said to hell with it. 

I gave the entire project to him for free as a get back on your feet free gift. He obviously has to pay the small fee for each honeymoon booking. 

Those PDFs were localised and submitted to 100 PDF document sharing sites via a fiverr gig. 

It was a single PDF that looked great. 

I hope out of that some of you can get ideas about how to help your clients and make money. 

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If you understand the methodology behind giving these perceived high value vacations away for free ( accommodation only ), and you understand how resorts/hotels operate and generate revenue. 

You will then understand how I’ll be literally saturating my resort clients with clients in 2021. 

The world is just itching to travel. I’m just going to put the right offers in front of them. 

That’s our purpose is it not. 

We are marketing experts. We think outside the normal to help our clients. We advise our clients in the most efficient and effective way to put their offers in front of prospective clients. 

We know internet marketing, they don’t, we exchange value in that way and all parties prosper. 

2021 will make or break a lot of “ marketers “. Hopefully each of you develop your own techniques to thrive.

Cheers.