GMB Specific Linking Review

Q: As per last MEGA webinar - has anyone here used the same strategy of "linking to the specific user reviews of the GMB"?

Is this just a method of diversifying backlinks to a GMB or does that review need to have keywords in it for this to work (rising all keyword rankings for a GMB)?

A: Some like to backlink the main review link and others like to go directly to a review internally. I think you should do both.

I would hit the inner more but make sure to target keywords based on the main review co. keywords in them.

In the target URL, you put the URL to the review. The system picks your document title as the anchor text. It will interlink the docs in the stack.

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