Let’s talk a bit about PDFs

Published on: 03-Sep 02:05pm

How I use them with my google sites. Here I’m talking about rank and rent sites, not those resort sites I use a custom contact form in for resort ordering and operational services.

PDFs are important, they are visual documents that I use to show up in the serps in conjunction with the google sites, I also use them to show up in image searches.

They are incredibly powerful and once you understand how they can be used, you become so much more powerful in your endeavours.

I go to a lot of effort to produce my PDFs and they can only be utilised once you have your sites up, videos done with their channels and thumbnails.

This is because you need to add all the required URLs from these other assets. PDFs cannot be modified once out there. You need to get it right the first time….

BUT…

You can add PDFs at different stages to build or layer their power and effectiveness.

Now I dominate local marketing but the niches are global. Take as an example solar photovoltaic energy systems.

My client will be local but the products are global in nature. So the way I design my system must adhere to this, there can be no compromise.

And because I’ve got a global component, I can design a system from the ground up that is VAST in concept and reach. In other words, though my sites will decimate a local search, they ALL can be combined to power each other.

An example.

All my PDFs will contain links and images both visible and not visible to humans of videos, thumbnails, channels, other sites, keywords, locations, readable content etc etc.

The PDFs used in the google sites themselves are of three different types.

1. A location PDF that is linked to cloud services that contain mapping information specifically to provide proof to google about location. Even the videos linked to in this PDF are combined with the mapping software to prove location to google. These PDFs are the ones that show up in the local serps.
2. A primary PDF. These are PDFs that I have carefully added to the cloud services and very specific websites of my choice. These PDFs provide huge power but are global in nature and are designed NOT to show up in local serps under a specific location search. They will show up, some even ( unfortunately ) on page one, but I try not to let this happen.
3. Secondary PDFs. These are PDFs that I give to vendors on the likes of Fiverr. They contain the links of the previous PDFs as well. I’m not to bothered where these show up, their sole purpose is to provide a form of white noise that softens my exact global footprint I’m creating.
4. Weighted PDFs. These are PDFs that contain links to vast amounts of pins placed in mapping software. They are global in nature and are used to convince google as to the huge authority of the entire system.

It’s important to understand that when reading this, do not visualise a single set of 24 google sites for a specific location and rented by a specific client, you must visualise a system with hundreds of locations, all rented by different clients but all within the same niche.

By understanding this you will begin to see that for image search, the vast numbers of PDFs that are relevant to that searched niche, will begin to show up, both in images and normal searches.

This will make more sense later as the other assets used in these systems are described.

I hope you are beginning to understand how difficult it would be to outrank my combined sites.

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