Professional YouTube Video Campaign

Before I go ahead and show you how to set up a professional video campaign using YouTube, there is an incredibly important aspect I need you to understand. 

Now I have always, ALWAYS told you all to think outside the box. You all know I follow no one,  this is the only way you lead, from the heart, with only the best interests of those around you, so that they may benefit before you. As we do in the military, leaders always eat last, why, to inspire those under your command to greater heights. To give them a sense of belief and trust in you. 

The use of videos to change opinions is no different. When you have mastered this technique, you will accomplish amazing things. You will also polarise people into those who support your and their cause, and those that to put it mildly, don’t quite like you. 

These types of videos are best done with you on camera. So if you ever want to truly move people to your cause, unfortunately, you will have to suck it up and get in front of a camera. 

Luckily you don’t have to make a Hollywood production and if you search YouTube you will find all the information you require. 

I recommend a channel by the name of Primal Video. Those guys are amazing. Actually they have a lot of information on that channel. Great Ozzy guys as well. 

However for a lot of niches you can get away with the likes of text, explainer, doodle, VSL, and the likes of simple video builders or MugJam videos. 

So there are 3 types of videos we use to move people, they are best used in order and this is best accomplished by the use of a playlist on YouTube. I’m only talking about YouTube in these posts. 

Understand when I’m finished you will be able to have your videos show up in YouTube and google. You will need no other paid traffic source as these two biggest search engines will provide all the leads you need. 

So the 3 videos are, in order;

Why Video:

Why videos are where YOU make a profound impact and connection with your prospects. This is where you prove to them that you can be trusted, you think like them and have their interests at heart. This is probably the most important of all videos. 

Once you have made a connection at this level, people will follow you. I’ve added a video below from Simon. This video is the 3rd highest viewed TED talk. Simon is a great man, watch it, learn, you then can research more. Understand this single principle and you will move people. I kid you not. 

The second type of video is,

A Thought Reversal Video. 

Now you have gained people’s trust and people respect you as someone with their best interests at heart, now is the time to get them to think like you do ( we’ll most of them ), once you have accomplished this, you will be able to present your offer to them, without selling. 

You do this via thought reversal. Take an accepted fact that may be only one side of the equation and then present another side, you do this in a way that is non confrontational. This technique is incredibly effective. I’ve added a video below for you to watch, by an expert in this field. 

The last type of video is an educational or how to video. This must follow on from your thought reversal video and teach or instruct. There must be no selling here, unless you can incorporate in a non sales way the use of your product to teach. 

Here is why those people on YouTube that just do “how to” videos all the time, fail to make an impact. 

This is a huge subject. As you can see production of video content is a very complex game. 

Get it right you can move mountains .

Now it does not matter how brilliant your videos are, if they don’t show up on YouTube or google, why even bother in the first place. 

My next posts will show you how, without the use of on and off page seo, backlinks etc., you can rank in both YouTube and google. 

How to find the keywords to produce your videos on, what software to use, when to use it and what to do with the information you get. How to use your playlist. Hell I’ll even show you where to get the information for your thumbnails as well as getting information to add to some PDFs you can easily produce to aid your videos, increase views as well as funnelling more prospects. Even down to the colours you should use. 

Now if you understand the importance of all this, then with practice you can break through that seo barrier you have that drives you all to ONLY consider using seo to rank your videos. 

This is why I can humbly say, I’m pretty much the best at ranking on YouTube. There are people who know more of the seo aspect, there are probably millions of better videographers who produce stunning results, and plenty of people who understand deeply the why, thought reversal, how to / educational videos, BUT, how to do it all, building it all into a cohesive system, well, there are very, very few. 

But I’ll let you all judge that when I’m finished with my other posts. 

Until the next posts. Enjoy the videos. 

Cheers. 

What a why video means and why it is so powerful:

Thought reversal video:

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