Tips From Bruno Souza - Agency Recession Proof

6 Things You Can do To Recession-Proof Your Agency

1. Pivot your business/service your clients in order to succeed in a recession (tons of strategies on how to do this).
   
   
2. SEO wise, target emergency/24 hour keywords for lead generation (and sell leads instead of a monthly retainer).
   
   
3. Add affiliate income or have some kind of product that you can sell (protects against inflation/deflation) - amazon / ezoic.
   
   
4. Specialize in niches that will survive a recession - legal, medical, anything that works with insurance.
   
   
5. When it comes to lead generation for your business, you can't "pray" for leads to come in - if you have a system that predictably generates leads that's an added layer of "recession proofing" (think about the plumbers who are ranked #1 now vs the ones who ONLY rely on referrals - guess who's more likely to go out of business).
   
6. Lastly, live below your means and treat money like a tool rather than something you freely spend.