Tips From Chris Castello - Interesting Find

Google calls the documents a “Collection of best practices to delight your users”. The playbooks offer insights into what to do to please Google.

Choose your industry and see what Google likes. It should give you a good base from which you can start improving.

Google UX Playbook for Retail & E-Commerce (PDF, 108 pages)

https://services.google.com/fh/files/events/pdf_retail_ux_playbook.pdf

Google UX Playbook for Lead Gen (PDF, 44 pages)

https://services.google.com/fh/files/events/pdf_leadgen_ux_playbook.pdf

Google UX Playbook for Travel (PDF, 80 pages)

http://services.google.com/fh/files/events/pdf_travel_ux_playbook.pdf

Google UX Playbook for Finance (PDF, 106 pages)

http://services.google.com/fh/files/events/pdf_finance_ux_playbook.pdf

Google UX Playbook for Real Estate (PDF, 60 pages)

https://services.google.com/fh/files/events/pdf_realestate_ux_playbook.pdf

Google UX Playbook for News and Content Sites (PDF, 62 pages)

http://services.google.com/fh/files/events/pdf_news_ux_playbook.pdf

Google UX Playbook for Auto (PDF, 39 pages)

http://services.google.com/fh/files/events/pdf_auto_ux_playbook.pdf

Thanks to Steven Kang SEO Signals lab