Published on: 13-May 05:16pm
A little Friday inspiration. I am tweaking a marketing message for rank and rent. I went to a FB group that I belong to for my niche. I asked about what people are willing to pay for a customized pre-ranked site.
I got this response from someone (probably another marketer) in the group. I had never thought about this line of thought and pushing the "let everyone else do your marketing for you" theme. Gave me some ideas. " Here’s the thing about the value of a top google listing…
Every other competitor out there is then marketing for you. Let me explain. Many times, people don’t even know they need a [insert service here] until some form of marketing hits them (Facebook ad, eddm, hangers, signs, whatever).
MANY times, the first thing they will do after seeing these ads are google the service to make sure they are not getting screwed.
The number one listing will get 60% of the clicks on average. Or they will choose the one with the most/best reviews. If you can be both....you own the market."
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