Preparing for the Build.

I’ve showed you the use of 3 different pieces of software. One of which you had no idea even existed. 

So what now, how do we know what to do next, sure we have a prime video, but what video is made next, do we just do as everyone else does and make videos we think as relevant and add them to our channel. 

Now my friends, we are about to unleash the power YouTube supplies us with, power that stares everyone in the face, hiding in plain sight, but others just can’t see it, but now you will know, and more importantly, see the truth in it. 

Before we go on, at the end of these posts I’ll be giving you links to videos that will instruct you as to how to make the assets I’m about to talk about. So don’t panic. This stuff is easy. 

I want to introduce you to two YouTube assets. Playlists and End Cards. Now I’m sure you have heard or even used these, but not like this and not for the reasons we will use them. 

YouTube has a symmetry to its searches. Parent term to child term, that child term then becomes the parent term in the next search, and so it progresses. To power your YouTube channel we will go in the opposite direction. You will see why soon. 

A long time ago when Noah was still building his Ark, YouTube allowed us to link one video to another within the same channel, we did this to increase the power of the channel and therefore the chance of your videos ranking higher. There were lesser reasons but we will leave it at that. 

YouTube does not like that method anymore and the chance of your channel being subject to some type of action is very high. 

Enter the Playlist and End Card. 

Playlists are a number of videos you have assigned to be in a group. YouTube gives us the ability to play them in the sequence we want them played, which one must be presented first and a few other additions. 

Importantly, YouTube views a playlist as a video AND gives the playlist its own unique URL. Exactly like a video. Remember that. 

I’ll show you what to name your playlists so they have a greater chance of ranking in YouTube and google. 

I’ll also show you what videos you need to place in the playlist. 

Most importantly I’ll show you the SEQUENCE the playlists must be presented in the pyramid. Remember the pyramid. That’s where all this comes together. 

Now End Cards are the gift YouTube bestows upon those that know, the gift that enables us to replicate the old system of linking video to video within the same channel, but in this case playlists to playlists ( which are far more powerful ).

They are allowed to be played for no longer than 20 seconds at the end of your videos. BUT the connections set up within the YouTube system are the ones that link these assets together in the sequence YOU want. 

They also allow us to link out to our website, to the prime video and to our channel. All whilst abiding by YouTube’s terms and conditions, as well as indicating to YouTube that our channel is to be trusted, is important, is setup correctly, and most importantly, allows us piece of mind that we can grow our channel without fear of sanction by YouTube. 

Obviously nothing is certain but this goes a long way to alleviating those worries and issues that may come up. 

Now that  I’ve given you all some much needed background, it’s time to start setting up these playlists and the videos that are contained within them. 

Then we will start to construct our pyramid from the top DOWN. The power will flow from the bottom UP. 

After each playlist is complete we will produce a simple PDF and send it to a guy on fiverr who will upload that PDF to 50 high DA PDF sharing sites. 

These PDFs will continue images of the videos and playlists. They will also have a very short description attached to each image. Simple, very simple. Those keywords that I’ll tell you about that you have obtained using TubeXplore will be placed in a few hidden images as well. 

These of will act as traffic funnels as these PDFS will show up in google searches and the likes of google images. 

So in my next post, number 3, we will commence the building of your empire. 

Until no 3, cheers.

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