YouTube Campaign (Part 3)

Pyramid Power 

The pyramid is a graphical representation of both your video placement design structure but also helps you understand and address the link flow. 

Think of the End Cards you produce for your videos as your address cards. It’s then a simple matter of producing the video on the keyword that is shown in the TubeXplore mind mapping software, and then adding the forwarding addresses into the End Card that you will add to that video. Simple. 

Remember and this is incredibly important. We are STACKING playlists. Not videos. This is a huge difference and far more powerful than anything else being used to date. 

So let’s explore the concept of parent/child terms used in the TubeXplore software and how we are going to use them to our benefit. Remember this information is taken in real time off YouTube. 

There is NO guessing here. 

Open TubeXplore. Into the Map section insert your keyword, let’s say “ keto diet “ press the search. 

A parent oval comes up with your term, and if you have chosen well, a little number. 

Press that. Now a whole bunch of child terms come up in their own ovals. 

What we have here is the parent and child. When we go further and press on one of the child terms, that child term becomes the parent and more child terms appear within the mind map, but below the now new parent term. 

So let’s stop there, with an explanation. 

Your have your prime video title. That’s the main keyword you just inputted into the map. “Keto diet “.

Connected to that prime keyword ( think video ), you have child terms ( think video titles ), I hope you are with me so far. 

Let’s say as an example you are presented with 4 child terms ( think video titles), you need to select ONE only. Forget the others at this point. You will only complicate your life. By all means check them all to find the most suitable BUT only choose ONE. 

This is important. Don’t get carried away. Remember you will have to produce videos using these titles. 

To understand this clearly, let’s start from the top down. 

Main keyword/prime video 

Chosen child term/this becomes the video keyword you produce this video about, AND, it also becomes THE VIDEO YOU SELECT AS YOUR MAIN PLAYLIST VIDEO. This will become clear when you watch the video I’ll add at the end of my posts. 

I hope we are clear on the above. 

Now we press that chosen child term and a whole new set of child terms opens up in the mind map. 

Stop there. Let’s get this clear. 

As an example let say 4 new child terms have opened up under the original child term. 

These are the keywords you will make these 4 videos on. Do you see how quickly your workload can exponentially multiply. 

Ok from the top down. 

Prime video 

Playlist video 

4 other videos that are to be included with the above playlist video ( making 5 videos in total within that particular playlist ).

I hope I’ve made this clear. Now to get our first complete linking structure, we again need to choose a child term from those 4 child terms/video titles. 

Click on one of those 4 child terms, which will now become a patent term. 

Let’s now say as an example 5 new keywords appear under the child term ( now patent term ).

These will be the titles of the other 5 videos you need to produce. 

When we are ready to make a playlist, that new parent term you just clicked on will be the main playlist video and the entire playlist will comprise that video AND the other 5 videos made with the keywords as titles. 

Now we have enough to start our first series of connections. As you can begin to understand, once you build the ENTIRE network out as shown on the mind map, you will have a phenomenal structure, that quite simply is UNBEATABLE. 

Take a moment to grasp the potential of just the first 3 layers of this structure using this mapping software. 

What I normally do is take a screenshot with just these terms of the mind map open and print it out. This is to make my life easier as believe me, this can get complicated very fast. 

In the next post we will make the assumption that you have produced the required videos and custom thumbnails. You have setup, named and verified your YouTube channel, you have uploaded your videos and thumbnails ( set to private ), and added basic metadata containing titles, keywords etc. 

We will also assume you have a website linked as per YouTube instructions and a URL for a landing page/offer that we will require for the description. This will be the ONLY thing you put in the video description other than the naming protocol as per VidSpy software training. 

Here are a few helpful videos. Do as these guys say. They are good and know their stuff. Don’t try and reinvent the wheel. We are interested in conquest only here. 

I use the graphic products they recommend. Cheap on a monthly basis, but brilliant. 

So the next post will be about setting up your playlists and linking them to power up your channel. 

Until Part 4, cheers. 

Naming Your YouTube Channel 

YouTube Channel Setup 

YouTube Channel Art

YouTube Thumbnail 

YouTube End Card

I hope this helps you all. I also hope you all can see the potential here with this method.