YouTube Subscribers

Some YouTube email signup stats from my subscribers. 

I’ve broken them down into the various types of videos I produce for ease of understanding the effectiveness of each type of video format. 

I’m using subscribers to email signups, it’s actually very difficult to work out the number of views that convert into subscribers, simply because I don’t trust YouTube’s view count.

The video types are; 

Connection videos, thought reversal videos, how-to videos, latest news videos, and questions and answers videos.

Connection videos have the highest subscribers to email signups ratio of 38.7 percent. 

Thought reversal videos come in at 31.5 percent. 

How to videos rate at 22.6 percent. 

News videos are 7.4 percent. 

Questions and answers videos are 14.9 percent. 

I’ve got most of my signups via news and questions and answers videos. Thought the signup rates are much lower, my ability to scale them means that for every one connection or thought reversal video out there, I’ve at least 12 questions and answers and news videos out there. 

Also on average, I’m getting 69.8 percent of my signups via the link in the video description. The remaining percentage that signup is via the end cards on my videos.

The above statistic is not surprising considering the end card cannot be shown for longer-term 20 seconds, that’s a YouTube condition.

Since I track every single video activity via both the description link and the end card link I’m able to now understand what type of videos in each category are performing the best.

So slowly I’m building up a very comprehensive picture of my campaign effectiveness using YouTube.

Knowing is not enough, we must apply. Willing is not enough, we must do.” 

~Bruce Lee