Published on: 13-May 03:13am
Out of all web properties I love YouTube videos the most.
The vast majority of people just think they are videos placed on a platform. Which is perfectly correct BUT they are so much more than that.
It’s the only asset I know that can achieve rankings in YouTube, google and google images. This is serious stuff because, if like me, you value ROI and the principle of doing the job ONCE, but receiving YEARS of return off that single endeavour, then you will understand how truly powerful and unique YouTube videos are, DONE CORRECTLY.
That’s what I’m going to try and help you with. Doing this correctly so that you rank highly.
When google shows a video on its main search, as we all know, it’s not hidden away, it takes pride of place at the top of the page.
Similarly when a YouTube thumbnail is done correctly, it takes pride of place at the top of google images.
Obviously when a video ranks highly in YouTube it’s at the top.
To get this to happen requires a few processes to come together. Again this has nothing to do with channel setup, metadata in any form or backlinking. These all can aid immensely the longevity of your YouTube and google rankings but they will not be needed for this explanation.
To do this we need to give YouTube exactly what is being searched for. For this we have software, no guessing required and we don’t produce anything that’s not required, EXCEPT for a couple of extra titles/videos for the specific use of ranking on google.
We need to know what keywords google requires, again we have software. We need to check what’s trending to make full use of those trends, but we need to know what’s trending on google, YouTube and google images. Again we have software for that.
We also need to see the level of competition on YouTube, again we have software for that. This is important as it determines our battle plan.
What we will cover in these few posts are an overview of your basic keywords requirements.
How you find the titles for the videos you will be producing.
How you check for those various trends.
How the keywords and trends fit together.
What you add to the audio of your video in production.
What type of overlay you add to your video, and your thumbnail.
Where you get that information for the overlay, for the video and thumbnail.
How you put together your script for your video.
How many videos you make for your particular keyword.
How these videos are added together and their position in a much larger system.
These ideas are applicable to most videos you will make, from a clients series of GMB videos to even a product launch. With slight modifications.
So with that out of the way, Part 2 will start on our journey.
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